Earlyface

WhatsApp is one of the fastest growing
messaging services on the market and their
latest user count backs up that claim. The
company announced the addition of 100
million active monthly users in the past four
months alone, bringing the total user base
to 400 million.
In a blog post on the matter, co-founder Jan
Koum highlighted the fact they surpassed
the 400 million milestone without spending
a single dollar on targeted ads or big
marketing campaigns. Instead, they arrived
at this point because of the people that have
shared their WhatsApp stories with co-
workers, friends and loved ones.
The 400 million active users are responsible
for 16 billion inbound messages, 32 billion
received messages and 500 million photos
sent daily. As such, WhatsApp is now the
largest cross-platform social media
messaging service in the world as it boasts
150 million more monthly users than
Twitter.
WhatsApp and similar services like iMessage,
Kik, Snapchat and Facebook Messenger are
finding success as mobile phone users
continue to shy away from expensive
carrier-based text messaging plans. Texting
plans weren’t always so expensive but in
recent years, wireless providers have
modified rate plans to leech more money
from data and text messaging services to
reflect the changing industry landscape.
WhatsApp is currently available for most
popular platforms including Android,
BlackBerry, iOS, Nokia and Windows Phone.
The app is free to download and try for the
first year. After that, you’ll need to fork over
just $0.99 per year to continue using the
service.