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Title: 5 DIGITAL SKILLS THAT CAN TURN MONEY FOR YOU – AS A STUDENT
Post by: gideon saviour on April 23, 2018, 06:23:04 pm

As a freelancer and a student in the digital age,
you evolve your skills to meet the needs of your
market.
You remain agile and educated on new tools,
tactics, and strategies. Whether it’s the hot new
thing in content marketing or the latest design
trend, you need to be ready to adapt to the
trends that will have the highest return for your
clients. You can do this by either building up
your own skills in that area or hiring freelancers
to collaborate with. That’s just what it takes to
me a successful freelancer today.
On a broader level, you need to know what
businesses are hiring for – what skills are in
demand.
1. Marketing strategy
Many clients still seek help planning and
understanding how to craft and deliver their
message to their target audience. We saw
several clients looking for one-time audit and
strategies to act as a roadmap for their
communications efforts. Most of these jobs were
with early-stage tech companies and focused
on assisting with the launch of a product.
2. Copywriting and editing
Many companies were in need of writing and
editing for website copy, emails, bios, app
descriptions, ads and more. These jobs were
looking for writers and editors skilled in creating
engaging, short-form content that would convert
customers. They needed freelancers with great
grammar, attention to detail, understanding of
their brand voice and experience in marketing.
3. Social media
No matter the platform of choice, companies
know social media is an effective channel for
reaching customers. Although most of the roles
were for organic social media efforts, we saw
more paid social media roles towards the end of
the year. As social media platforms tweak their
algorithms with a preference for paid posts,
we’ll continue to see an uptick in paid social
jobs.
4. Content marketing, writing and blogging
Content production and marketing were also in
high demand and supply with over 1, 000 Peeps
identifying content as a specialty. Some
companies posted jobs seeking content strategy
or content marketing. Others were looking for
bloggers or writers. But they were all seeking
the same skills: writing and distribution. Also
notable were companies in art and interior
design seeking content creation for their blogs.
5. 3D Design
These jobs spanned both marketing and
product. There were several jobs geared
towards graphic design, looking for landing
pages, eBook, presentation and email design, as
well as brand design and logo help. We also
saw a significant increase in early stage
companies looking for website and product
designers.
Title: Re: 5 DIGITAL SKILLS THAT CAN TURN MONEY FOR YOU – AS A STUDENT
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